Review: Seattle's Best Coffee Logo

Can you smell the aroma?

Many have already commented on the new logo for Seattle's Best Coffee, which is now owned by Starbucks.  My immediate reaction to it was negative, but I thought I'd wait a few months before making up my mind up on it.

Now that some time has passed, my view is still the same.  Aesthetics are a part of graphic design, but more important, perhaps, is communication.  And what does a quick look at the new crest-type logo say, or not say?

To me, it says "cheap product."  This is a very different first impression from that given by their detailed previous logo.  Unadorned text and graphics look more appreciate for a discount product.

And it doesn't say "coffee" to me.  This is not helped by staying with red as the primary color in the logo.  While that might work for the previous logo, with its old retail sign style, it loses any remote sense of context here.  What's the first thing you think of when you see red and a drop of liquid?

Overall, a big failure, if coffee is still your main product.

Aurelian Design's New Logo

The new Aurelan Design logo is here!

I wanted a bolder logo -- one with better balance and color -- that reproduced better.

Is it an improvement?  You be the judge...

New 404 Page

You can see my new 404 (page not found) web page here.  I'll give a 10% discount coupon to the first customer that comments on it by e-mail.

Discounts on Graphic Design!

Through December 9, 2010, I'm offering some big discounts on graphic design work of certain types:

• print ad design
• designs involving custom typography
• menu design
• packaging design
• map design
• sign design
• Building or campus signage system design

Take a look at the Aurelian Design website, and then contact me for details.

Special Offer Coupon Good Through Octiber, 2010

Click here to get a coupon for discounts on graphic design work!

Tick, Tick, Tick

Time is running out on the map design discount offer!

Contact me soon to discuss any map (or wayfinding or sign system project).

Seattle Map Design: Web Page and Discount

I've addeda new page about map design. Please let me know what you think.

For the first person who books a map design project, I'll give 30% off my normal hourly design rate! Offer good through August, 2010. Normal project terms apply.

Contact me for a free project consultation about any map design or other graphic design project.

Special Offer on BizNik

You'll have to look at my BizNik postings to find it.
Available to BizNik members seeking certains types of
graphic design work.

To answer the first comment, BizNik is yet another social media site that caters mostly to self-employed people and small businesses.

Logo Design Special for March/April

See coupon.

For more information, please visit the Aurelian Design website.

More food for the Google:
Seattle logo design
Seattle brochure design
Seattle package design
Seattle packaging design

New Aurelian Design Website!

If you are looking for a Seattle Graphic Designer,
please visit the new Aurelian Design website!

There you will find out why Aurelian Design is a great choice for any graphic design project that needs to get done.

The new site has more work samples, current contact information. Please take a look, and feel free to send any comments or questions!

Contact Aurelian Design

Please contact Aurelian Design for all your graphic design service needs, large or small.

Reasonable rates. Attention to detail. Good communication to find the style that works for your business!

Call or e-mail today to discuss how to make your project a success.

Logos