July 20, 2011

New Aurelian Design Brochure

Aurelian Design has a new brochure.  You can download a PDF on the Home Page, or send me your name and address (US/Canada/UK only please), and I'd be happy to send a printed copy to you in the mail.

June 7, 2011


Here is my latest illustration, which is also up on the Illustration page of my web site.

Seattle Illustration and Graphic Design

You can click on the image there to see more detail.

May 23, 2011

New Aurelian Design Business Card

Since it never knows what type of event it will be invited to, it comes in both black and white:

The white card is actually printed on thin semi-transparent plastic card stock.  It looks better in person than in a photograph.

May 20, 2011

Review: Seattle's Best Coffee Logo

Can you smell the aroma?
Many have already commented on the new logo for Seattle's Best Coffee, which is now owned by Starbucks.  My immediate reaction to it was negative, but I thought I'd wait a few months before making up my mind up on it.

Now that some time has passed, my view is still the same.  Aesthetics are a part of graphic design, but more important, perhaps, is communication.  And what does a quick look at the new crest-type logo say, or not say?

To me, it says "cheap product."  This is a very different first impression from that given by their detailed previous logo.  Unadorned text and graphics look more appreciate for a discount product.

And it doesn't say "coffee" to me.  This is not helped by staying with red as the primary color in the logo.  While that might work for the previous logo, with its old retail sign style, it loses any remote sense of context here.  What's the first thing you think of when you see red and a drop of liquid?

Overall, a big failure, if coffee is still your main product.

February 28, 2011

Aurelian Design's New Logo

The new Aurelan Design logo is here!

I wanted a bolder logo -- one with better balance and color -- that reproduced better.

Is it an improvement?  You be the judge...

January 14, 2011

New 404 Page

You can see my new 404 (page not found) web page here.  I'll give a 10% discount coupon to the first customer that comments on it by e-mail.