February 1, 2014
January 2, 2014
I'm going to start a series of articles on various subjects that are common knowledge to graphic designers but not to businesses that hire them.
Let's start with colors.
Most people think of light being composed of red, green, and blue. And that is a useful model for colors of light. Cameras and computer screens use this model, and call it RGB. It's an "additive" model - colors of light are added, and enough of them add to make white light. Here's a picture of how RGB colors combine.
But printers don't print with light; they print with ink. Usually you start with white paper, and add ink, which effectively subtracts (reflective) light. So it's called a subtractive process.
The most common model for representing printed colors is called CMYK, for the four colors used: cyan, magenta, yellow, and black (the "K"). This is call "process" or "four color process" printing. Black is used because without it, you get to a muddy, dark gray, not a crisp black color. CMYK colors look like this:
So who cares, right? Well, if you take an RGB photo and print it on a CMYK printer, you will, if the colors change in the conversion process. And they often do. And some RGB colors cannot be exactly converted to CMYK (and vice versa). And finally, when you review a design sent from your graphic designer, looking at it on your computer monitor, remember that you are looking at RGB colors, no matter how the design was made. Getting a test ("proof") print is essential if you want to make sure you are satisfied with the colors it will print in.
Professional graphic design software can work in either RGB or CMYK color mode. Which one is chosen depends on the application the designs are intended for (web use or print).
Your graphic designer can help ensure that your images look as good as they can, given these color complexities.
>Please suggest other topics for explanation by using the on my main website.
December 4, 2013
July 11, 2013
Brad Srebnik is still the owner and graphic designer at Aurelian Design.
June 26, 2013
This juried show includes original works of art in these categories: paintings, drawings, sculpture, photography, digital new media art, artisan works, youth art, and art made from repurposed materials.
There are also a few musical performances, and a couple talks on digital photography.
June 18, 2013
I can design all sorts of websites: from a couple pages for a small business, to ten or more for a larger one. I can add galleries of photos, and proofread your copy text.
If you need a website designed for your business, contact me for a quote.
February 28, 2013
Recently clients have included an activity center (designs for gift cards, rack cards, and direct mail cards), a non-profit (logo and invitation designs for a fundraising event), and some website changes for an engineering company.
When not working on graphic design projects, I'm helping the Arts of Kenmore as a new Board member. Their big art show is at Bastyr in late June.
September 10, 2012
June 22, 2012
I'm working on a recreation and historical map of northwest King County (Shoreline, Lake Forest Park, Kenmore, Bothell, Woodinville). If anyone has suggestions for particular sites to include, please comment or send e-mail.
June 14, 2012
May 9, 2012
- Write the text.
- Setup layout in InDesign. Type and edit the text.
- Select and add pictures to the layout.
- Print signatures (groups of pages) in booklet order. I printed them on 24 lb. laid paper. I ended up with three signatures of three sheets (twelve pages) each. Also save two extra blank sheets for the end papers.
- Tear the pages to size. This gives a rough, handmade look.
- Fold the signatures and the end papers.
- Sew the signatures of the book block. Describing this process could be a separate post.
- Glue on the mull to the spine of the book block.
- Sew two headbands onto some extra mull in two colors. Glue them onto the ends of the spine.
- Glue on the end papers to each side of the book block. Perhaps this should have been done before gluing on the mull, but it seems to work out.
- Cut the spine and cover boards from some 2mm paperboard.
- Design the cover marbling pattern in Illustrator (see post below). Add title block on front cover and spine area. Printed on the same linen paper used for the pages (not ideal for a heavily used book). Trim.
- Glue spine and cover boards to the back of the cover paper.
- Fold over edges of cover paper and glue.
- Glue the end papers of the book block to the inside of the cover boards. Done!