Like many blogs, I've settled into a slow cycle of new postings. But that doesn't mean things have been slow at Aurelian Design.
Recently clients have included an activity center (designs for gift cards, rack cards, and direct mail cards), a non-profit (logo and invitation designs for a fundraising event), and some website changes for an engineering company.
When not working on graphic design projects, I'm helping the Arts of Kenmore as a new Board member. Their big art show is at Bastyr in late June.
September 10, 2012
June 22, 2012
I'm working on a recreation and historical map of northwest King County (Shoreline, Lake Forest Park, Kenmore, Bothell, Woodinville). If anyone has suggestions for particular sites to include, please comment or send e-mail.
Posted by Aurelian Design at 8:56 AM
June 14, 2012
I've put up another example of a product illustration done entirely with "vectors" in Adobe Illustrator. No photographic elements are included in this illustration. Because it uses vectors and not bitmaps, it can be re-sized and not lose any detail.
Posted by Aurelian Design at 9:39 PM
May 9, 2012
The marbled paper design below was for a book design and construction project. Just about everything was done by hand. The end product is shown below. The rough steps involved are listed afterwards.
- Write the text.
- Setup layout in InDesign. Type and edit the text.
- Select and add pictures to the layout.
- Print signatures (groups of pages) in booklet order. I printed them on 24 lb. laid paper. I ended up with three signatures of three sheets (twelve pages) each. Also save two extra blank sheets for the end papers.
- Tear the pages to size. This gives a rough, handmade look.
- Fold the signatures and the end papers.
- Sew the signatures of the book block. Describing this process could be a separate post.
- Glue on the mull to the spine of the book block.
- Sew two headbands onto some extra mull in two colors. Glue them onto the ends of the spine.
- Glue on the end papers to each side of the book block. Perhaps this should have been done before gluing on the mull, but it seems to work out.
- Cut the spine and cover boards from some 2mm paperboard.
- Design the cover marbling pattern in Illustrator (see post below). Add title block on front cover and spine area. Printed on the same linen paper used for the pages (not ideal for a heavily used book). Trim.
- Glue spine and cover boards to the back of the cover paper.
- Fold over edges of cover paper and glue.
- Glue the end papers of the book block to the inside of the cover boards. Done!
Posted by Aurelian Design at 2:19 PM
For a book cover design, I came up with a marbled paper pattern, entirely in Adobe Illustrator. A sample of the pattern is shown below.
Posted by Aurelian Design at 1:56 PM
November 2, 2011
September 7, 2011
July 20, 2011
June 7, 2011
May 23, 2011
May 20, 2011
|Can you smell the aroma?|
Now that some time has passed, my view is still the same. Aesthetics are a part of graphic design, but more important, perhaps, is communication. And what does a quick look at the new crest-type logo say, or not say?
To me, it says "cheap product." This is a very different first impression from that given by their detailed previous logo. Unadorned text and graphics look more appreciate for a discount product.
And it doesn't say "coffee" to me. This is not helped by staying with red as the primary color in the logo. While that might work for the previous logo, with its old retail sign style, it loses any remote sense of context here. What's the first thing you think of when you see red and a drop of liquid?
Overall, a big failure, if coffee is still your main product.
Posted by Aurelian Design at 10:18 AM